Stop Wasting Ad Dollars: How Dealers Can Take Control of Marketing Performance in 2025
Live from NADA 2025, Peter Duffy sits down with Herb Anderson, host of the Dealer Talk Podcast and founder of Vendor Management Solution, to talk about a truth most dealers don’t want to admit: your marketing strategy might be broken.
From bloated ad budgets to vague vendor reports, Herb pulls no punches on what’s not working and, more importantly, how to fix it. They get into ROI tracking, vendor accountability, the right way to spend ad dollars, and how AI and compliance changes are forcing dealers to evolve fast.
If you work in automotive and you’re tired of guessing where your marketing dollars are going, this conversation will give you the clarity, strategy, and insight you’ve been looking for.
Watch the full interview below. ⤵️
What You'll Learn:
- How to track true ROI from every vendor
- The smart way to allocate ad spend based on actual car performance
- What’s broken in digital advertising (and how to fix it)
- How to prep for AI, compliance changes, and future-proof your marketing
- Why views > leads — and how to benchmark performance the right way
- How to reverse engineer your goals from views to sales
- Why every dealership should consider a data analyst role
🎧 Tune in to the full conversation here.
