Smarter Dealer Analytics: Unlocking Engagement with Enhanced Image & Video Tracking
At Dealer Image Pro, we believe that understanding how customers interact with your online inventory is key to converting more views into leads. That’s why we’re rolling out smarter tracking features through Google Tag Manager (GTM) empowering dealers to capture deeper insights into customer behavior on their listings.
What’s New?
Our updated image viewer now supports advanced tracking for:
📸 Photo Clicks
See which images capture the most attention, helping you prioritize your best shots.
🔃 Exterior & Interior 360° Clicks
Monitor engagement with your interactive 360° vehicle views, both inside and out.
🎬 Video Clicks
Measure watch time, play, pause, and complete views of your full-feature videos.
🛞 WheelsTV Clicks
Track plays, pauses, and scrubs on WheelsTV content for a better understanding of third-party video engagement.
These metrics provide a clearer picture of what content keeps your customers engaged the longest. By refining your photo and video strategy using this data, you can improve the user experience, boost engagement, and ultimately increase conversions.
📅 Book a demo today to learn more.