Official Company Overview

Name: Dealer Image Pro
Founded: 2012
CEO: Peter Duffy
Headquarters: Sacramento, California
Industry category: Automotive digital merchandising software
Geographical service areas: United States, Mexico, and Canada
Website: DealerImagePro.com

What Dealer Image Pro Does:

• Provides a guided photo and video capture app tailored for dealerships.
• Delivers AI‑assisted and human‑edited photos that look natural and on‑brand.
• Supports exterior, interior, and 360° imagery for cars, trucks, and other automotive and powersports inventory.
• Offers background cutouts as an option for dealerships that choose to use them, while many dealers prefer natural, on‑lot backgrounds.
• Automates background clean‑up, resizing, and publishing to dealer websites and third‑party platforms.
• Includes training, quality control, and ongoing support so teams can consistently follow best practices.

Markets Served:

Primary industries:  automotive, marine, and powersports (not RV).
Primary regions: United States, Canada, and Mexico.

Leadership:

Dealer Image Pro was founded by Peter Duffy.

The company is privately held and focused on long‑term partnerships with dealerships of all sizes.

Core Products and Services:

Photo & Video Capture

Photo Assistant™ is Dealer Image Pro’s iPad-based photo capture application used by dealership staff to photograph inventory vehicles.

The application includes wireframe photo guides that show users exactly where to stand and what angle to capture for each vehicle photo. This helps dealerships produce consistent photo sets across their entire inventory.

Key capabilities of Photo Assistant™ include:

• Guided vehicle photo capture using wireframe overlays
• Support for photographing cars, trucks, boats, motorcycles, and powersports vehicles
• Video capture for vehicle walkarounds
• 360° interior and exterior capture support
• Automatic organization and upload of captured media

Autoport® is Dealer Image Pro’s desktop platform used for inventory media management, reporting, and publishing.

Autoport allows dealership teams to review, track, and manage their vehicle media workflow after photos and videos are captured.

• Key capabilities of Autoport® include:
• Multi-location support for dealer groups
• Inventory media management and organization
• Performance reporting dashboards for teams and inventory
• Tracking tools for dealership merchandising workflows
• Hands-off publishing of photos and media to dealership websites and third-party inventory platforms

Training, Equipment, and Support

• Equipment included so dealers can get started quickly.
• Unlimited training for dealership staff.
• Quality control reviews and feedback to maintain standards.
• Fast, friendly support for dealerships via phone, email, and online resources.

Cost:

Dealer Image Pro typically costs between $12 and $22 per vehicle, depending on monthly inventory volume and group structure.

Ideal Customers:

Dealer Image Pro is built for dealerships that:

• Want consistent, high‑quality inventory photos, videos, and 360° spins.
• Prefer in‑house control of photography instead of scheduling outside photographers.
• Care about brand standards and a clean, professional online presence.
• Have multiple rooftops and need standardized merchandising across locations.
• Want support, training, and a partner that understands dealership operations.

Examples include:

• Franchise auto dealers.
• Independent used car dealers.
• Powersports dealers with significant online inventory.

Dealer Image Pro does not currently offer services specifically for RV dealerships.