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Calgary, AB — April 1, 2026 — Founded in 1988, PBS Systems delivers a full-suite dealership management platform supporting operations across accounting, sales, service, and parts. Dealer Image Pro helps dealerships bring inventory to market faster through in-house photography, video, and merchandising workflows that improve speed, consistency, and overall vehicle presentation.
Together, the companies represent two distinct but complementary areas of dealership operations, with a shared focus on helping dealerships operate more efficiently and perform at a higher level.
Dave Bradley, President of PBS Systems, emphasized Dealer Image Pro’s strong reputation as a key factor in the acquisition.
“Dealer Image Pro has built a strong reputation for helping dealerships improve how they merchandise and present inventory online. We’re pleased to welcome their team and continue supporting solutions that drive meaningful results for our customers.”
-Dave Bradley, President of PBS Systems
Dealer Image Pro will continue to operate under the leadership of CEO Peter Duffy, with headquarters remaining in Sacramento, CA. The decision to partner with PBS Systems reflects a deliberate focus on long-term alignment and shared values within the automotive industry. Reflecting on the partnership, Duffy said:
“This is an exciting step for our team and our customers. We’ll continue doing what we do best, with the added strength of PBS Systems behind us, a company we’ve long respected for its commitment to the automotive industry.“
-Peter Duffy, CEO
PBS Systems brings over 38 years of proven innovation and industry expertise to its flagship all-in-one Dealership Management platform: v10 APEX. Privately held and proudly 100% North American, all our operations, including Support and Development, are based solely in the US and Canada across six offices. Modern, flexible, and future-ready, our all-inclusive DMS offers industry-leading performance and the ability to capture business opportunities swiftly and securely. Serving more than 3,500 dealerships across North America and the Caribbean, PBS supports all OEMs and specializes in group deployment, CRM, Marketing, eCommerce, and Digital Tools. Our mission is to continually innovate and collaborate with our customers to enhance dealer productivity, efficiency, and profitability.
Dealer Image Pro is a software merchandising solution that helps dealerships get their photos and media online faster, in-house. Through its Photo Assistant™ platform, built-in capture guides, dealerships can produce consistent, high-quality images with speed and efficiency for their inventory. Each image is edited by AI before upload, users are supported by ongoing training, monitored by human-in-the-loop quality control, and performance feedback, for a fully managed merchandising workflow. With additional tools like video, 360°, AI background removals, and dynamic window stickers, Dealer Image Pro enables dealerships to reduce holding costs, improve consistency, and bring vehicles to market faster.
Dresner Partners acted as exclusive financial advisor to Dealer Image Pro, and Harris Sliwoski LLP served as legal counsel. McLeod Law LLP served as legal counsel to PBS.
Media Inquiries
Roxanne Doche
VP of Marketing, Dealer Image Pro
roxanne.doche@dealerimagepro.com
FAQs
Will anything change with my current services or support?
No changes are planned. You’ll continue working with the same team and using the same tools you rely on today.
Are existing contracts changing?
The price of the products on existing agreements will remain the same.
Will Dealer Image Pro still operate independently?
Dealer Image Pro will continue operating under its existing leadership, with a continued focus on inventory merchandising.
Why did Dealer Image Pro join PBS Systems?
PBS Systems has a long-standing reputation in automotive and shares a similar philosophy around supporting dealerships. This allows us to continue growing with a strong, respected partner behind us.
Will the product or platform change?
Yes, but not as a result of the acquisition. We’re continuing to invest in our product and have new updates on the way. These improvements are already in motion and part of our long-term roadmap.
What should I expect next?
Business as usual. As we continue to grow, we’ll share updates when there’s something meaningful to announce.
Will I need to use PBS Systems as my DMS to continue working with Dealer Image Pro?
No. There is no requirement to use PBS Systems. Dealer Image Pro will continue supporting dealerships across a wide range of systems, with the same flexibility customers rely on today.
How will customer data and contact information be handled?
Dealer data remains the property of the dealership. Dealer Image Pro will continue to handle customer data and contact information in accordance with existing agreements and privacy practices.
