Dealer Image Pro Recognized as an AR 500 Most Influential Company in Automotive

We’re excited to share that Dealer Image Pro has been recognized by Auto Remarketing as an AR 500 Most Influential Company in Automotive for 2026.

Featured in the magazine’s August issue

The AR 500 recognizes influential companies across the used-car industry. The list includes companies in retail, remarketing, technology, fixed ops, finance, and more.

We’re proud to be included. But recognition alone doesn’t make us better. What matters is the work behind it.

“We built this business around one idea: a dealership shouldn’t have to wait on anyone else to get a car online. Give the store the right tool, train the people who are already there, and back it with editors and quality control who actually look at every set. That’s how you take days out of the process and keep them out.”

-Peter Duffy, CEO

That idea continues to shape where we’re going.

This year, we introduced Photo Assistant™ V7x and moved to iPhone Pro Max as our standard hardware. The new hardware brings 24-megapixel image capture, improved dynamic range, and advanced computational photography to Photo Assistant.

It gives us a better camera. But after nearly 15 years in automotive photography, we’ve learned something important: The camera is only as good as the process behind it.

Photo Assistant pairs iPhone Pro Max with a guided process built specifically for vehicle merchandising. Dealership teams get modern imaging technology without losing the consistency that comes from a repeatable process.

It’s not about handing someone a better phone and hoping for better photos. It’s about making professional, consistent content easier to capture across vehicles, employees, and rooftops.

Being recognized by the AR 500 tells us the broader industry sees value in what we’re building. For us, the better measure is what happens at the dealership. How quickly does inventory get merchandised? How consistently is it presented? And how much control does the store have over the process?

That’s why we continue investing in Photo Assistant. Better technology matters, but only when it makes the process better for the people using it.

About Dealer Image Pro

Dealer Image Pro started nearly 15 years ago with our founder and CEO, Peter Duffy, photographing vehicles on dealership lots. Working alongside dealers every day gave Peter a clear view of the challenges they faced getting inventory merchandised and online, so he built a better way.

That idea became Photo Assistant™, our patented vehicle merchandising system designed to help dealership teams create professional inventory content in-house. Guided composition walks users through each shot, while the platform supports photos, video, interior and exterior 360° experiences, window stickers, and more. Image processing and human quality control seven days a week help ensure every vehicle meets a consistent standard.

The result is a repeatable merchandising process dealerships can manage with their own teams, on their own schedule.