On this page:
What Are Promo Billboards?
Promo Billboards are dynamic promotional slides inserted into inventory listings based on configurable filters. Instead of interrupting the browsing experience, they appear naturally alongside vehicle listings—delivering relevant messaging when it matters most.
Dealerships can use Promo Billboards to promote:
- Featured vehicles
- Special offers
- Seasonal campaigns
- Dealership announcements
Example Banners
Flexible Banner Design Options
Creating promotional content is simple with built-in tools designed for speed and customization.
Template Library
- Prebuilt promotional banner templates
- Common campaign styles
- Quick-launch seasonal promotions
Custom Banner Builder
- Upload custom images
- Add promotional text
- Customize layout and messaging
Target the Right Shopper at the Right Time
Promo Billboards are powered by flexible inventory filtering, allowing promotions to appear only where they are most relevant.
Dealers can target promotions using:
- Vehicle type
- Vehicle identification
- Inventory attributes
- Price segments
- Campaign controls
This level of targeting ensures each promotion aligns with what the shopper is actively browsing, increasing relevance and visibility.
How Promo Billboards Work
Step 1: Create Promotion
Build a banner using the template library or upload a custom design.
Step 2: Configure Targeting
Select inventory filters like vehicle type, price range, or make to control where the promotion appears.
Step 3: Publish Campaign
Once published, the billboard is automatically inserted into matching inventory listings during the browsing experience.
Bring your promotions to life directly within your inventory experience. With Promo Billboards in Autoport®, you can easily create, customize, and deploy targeted messaging in just a few clicks. No disruption, just smarter merchandising. Ready to see it in action? You can start testing and using Promo Billboards today right inside Autoport® to elevate your listings and drive more engagement.
